Electronics & Home
Grocery Delivery Locations

HTC Desire 728 Ultra 32GB Black Gold


  • Display Size: 5.5 inches
  • Camera: 13MP
  • Internal Memory: 32GB
  • Processor: Octa Core (8 x 1.5 GHz)
  • OS: Android with HTC Sense

: 0
: Min 1
Out of Stock

Life in the fast lane

4G LTE capabilities

The innovation that will revolutionize the way you live, work and play. 4G LTE technology combined with the remarkable features of the HTC Desire 728 dual sim gets you up to speed on everything you do. No buffering no lagging, whether you are downloading content from the Web, video chatting or playing your favorite games.

Cinematic surround sound

HTC Boom Sound & Dolby Audio Surround

The front facing amplified speakers of HTC Boom Sound with Dolby Audio Surround recreate the effect of 5.1 surround sound and add new layers of immersion. Songs sound richer, movies become more epic and spoken words are crystal clear over speakers and headphones.

For work and play

Introducing Android for work

HTC Desire 728 dual sim is the first HTC Desire phone to support Android for Work. Business data is kept in a dedicated Work Profile separate from personal apps and data. This ensures greater control over who gets to see what. HTC Desire 728 dual sim also comes preloaded with popular office apps like Polaris Office, so you can be productive right away without needing to install additional apps.

Brilliant imaging

13 MP main camera and 5 MP front camera

With the HTC Desire 728 dual sim you get two ways to capture the moment in stunning clarity and colour. The main 13 MP camera with its high quality super wide 28 mm lens, and the 5 MP front camera with HTC Eye Experience that makes taking, editing and sharing selfies fun. Then get creative using the Photo Editor with features like Double Exposure, Face Fusion and more.

Cinematic picture

Cinematic picture 13.97cm (5.5 inch) HD Display

Things simply look better on a 13.97cm (5.5 inch) screen. It's big enough for you to take in all the action and details of your favorite videos, movies, games and photos in stunning HD, and small enough to take anywhere.

Personalized for you

Three ways to make it yours

HTC Sense Home is a behavior-detecting home screen widget that automatically displays apps based on your location. Get work-related apps at the office, and fun games and apps at home. HTC Blink Feed keeps you up to date with the latest entertainment and news, social posts, event notifications, mealtime recommendations and more. HTC Themes customizes your phone your way. You can even turn a photo or selfie into an instant theme - matching the wallpaper, colour and fonts as you like.

Intelligent design

Good everywhere

The HTC Desire 728 dual sim looks as good at the office as it does out on the town. Its clean design is complemented by a comfortable to hold body that is both fingerprint and stain resistant. And big does not mean bulky. The big 13.97cm (5.5 inch) HD screen is a surprisingly skinny 7.8 mm thin.

Payment Options

Credit & Debit Cards
Net Banking

  • Payment Methods Accepted
  • Online Payment -
    You can pay using Visa, Master & Amex Credit Card

    *Only GCC Cards accepted.

    *Corporate Cards not accepted.

  • Available Shipping Methods
  • Available TAX Charges
Tax ChargesS2
UAEAED 35.67


While every care has been taken to ensure the product information represented is correct, cannot guarantee the content displayed in terms of ingredients etc. is correct at all times. Products are constantly being reformulated so ingredients, nutrition content, dietary and allergens may change. recommends you to always read the product label and not rely solely on the information provided on the website.

If you have any queries, please contact customer service at [email protected]


Recently viewed

What do you think about this product? Write A Review
Write a review