The Apple Watch Sport 38mm Silver Aluminum Case with Blue Sport Band is made from lightweight anodized aluminum. The display is protected by strengthened Ion-X glass.
Anodized aluminum. Designed to be uncommonly light and strong.
For Apple Watch, created a new alloy 7000 Series aluminum that’s 60 percent stronger than standard alloys. Yet it’s very light. Together with the Ion-X glass covering the display, it makes the Sport collection watches up to 30 percent lighter than our stainless steel models. It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve with traditional aluminum alloys.
To keep the Sport collection models as light as possible, we used an alumina-silicate glass that’s especially resistant to scratches and impact. It’s fortified at the molecular level through ion exchange, with smaller ions being replaced by larger ones to create a surface layer far tougher than ordinary glass.
Bands engineered to keep up with an active lifestyle.
Because it’s made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a close, clean fit. Available in white, blue, green, pink, and black.
Make the most of time.
Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.
Millions of ways to see time.
A device you wear is unlike one you put in your bag or pocket, because it makes a bigger statement about your personal style. So Apple Watch faces are designed to be extensively customizable, from how they look to what they do. When you combine all the possible options, there are virtually endless ways to make Apple Watch your own.
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of watch faces from traditional to playful to artful to educational. You can change them whenever you like, and explore many different ways to see time.
Start a whole new kind of conversation.
You won’t just send and receive messages, calls, and mail more easily and efficiently. You’ll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.
Messages, calls, and mail. Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows you who’s contacting you. It even gets your attention the way another person would by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with different types of notifications having their own unique character.
Live a better day.
Fitness isn’t just about running, biking, or hitting the gym. It’s also about being active throughout the day. So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all adds up.
There’s an Apple Watch for everyone.
Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.
Innovation in every interaction.
Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple.
Not just on the wrist. Designed for it.
Apple Watch is ideal for quick looks and fast interactions. The apps it comes with have been designed to take advantage of that. There are apps you’re familiar with like Mail, Messages, and Maps that work in all‑new ways. Apps that become even more convenient on the wrist, like Music and Passbook. And completely new apps, like Activity, Workout, and Camera Remote, which turns Apple Watch into a viewfinder for the iSight camera on your iPhone.
All-new waysto do all kindsof things.
The more you wear Apple Watch, the more you’ll realize just how personal a device it is. Because with so many different apps available, you can choose the ones that are most relevant to you, and create a customized experience. There are already apps for airlines, department stores, social networks, and more that take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just the beginning.