The Apple Watch 38mm Stainless Steel Case with Milanese Loop features highly polished stainless steel case and the display is protected by sapphire crystal.
There’s an Apple Watch for everyone.
Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.
A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable you can change colors, choose design elements, and add functionality. So one Apple Watch can have literally millions of different appearances. Including the one that’s precisely right for you.
Cold-forged stainless steel. Formulated for strength and beauty.
How a product is used should determine the materials from which it’s made. Apple Watch is designed to be worn during all your daily activities, from morning workouts to nights out. That’s why we took a refined 316L stainless steel an alloy that is remarkably corrosion resistant and cold forged it to make it up to 80 percent harder. We also reduce impurities to achieve the mirror finish
Start a whole new kind of conversation.
You won’t just send and receive messages, calls, and mail more easily and efficiently. You’ll express yourself in new, fun, and more personal ways. With Apple Watch, every exchange is less about reading words on a screen and more about making a genuine connection.
The people you care about are closer than ever.
Now your inner circle is always nearby. Press the side button to access Friends, where you’ll see thumbnails of the people you like to stay in touch with most. Tap to send a message, make a call, or reach out in one of the new ways only Apple Watch makes possible.
Messages, calls, and mail. Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows you who’s contacting you. It even gets your attention the way another person would by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with different types of notifications having their own unique character.
Live a better day.
Fitness isn’t just about running, biking, or hitting the gym. It’s also about being active throughout the day.1 So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all adds up.
Each material is an achievement in itself.
From the very beginning, Apple Watch was designed with a deep reverence for the art of fine watchmaking. For the raw materials, every choice we made was intended to not merely honor the traditions of the past, but to advance them. Apple Watch a beauty that is both timeless and thoroughly modern.
Innovation in every interaction.
Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple.
Not just on the wrist. Designed for it.
Apple Watch is ideal for quick looks and fast interactions. The apps it comes with have been designed to take advantage of that. There are apps you’re familiar with like Mail, Messages, and Maps — that work in all‑new ways. Apps that become even more convenient on the wrist, like Music, and Passbook. And completely new apps, like Activity, Workout, and Camera Remote, which turns Apple Watch into a viewfinder for the iSight camera on your iPhone.
All-new waysto do all kindsof things.
The more you wear Apple Watch, the more you’ll realize just how personal a device it is. Because with so many different apps available, you can choose the ones that are most relevant to you, and create a customized experience. There are already apps for airlines, department stores, social networks, and more that take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just the beginning.