We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.
Set A Goal And Go
Stay focused on your goals and get motivated to be more active with Flex—a slim, stylish device that tracks all-day activity like steps taken, distance traveled, calories burned and active minutes.
See Your Day In A Whole New Light
Flex lets you see how every day is stacking up with LEDs that light up like a scoreboard as you get 20% closer to completing your step, calorie or distance goal.
Step. Sleep. Wake. Repeat.
Flex never sleeps—even when you do. Wear it all night to measure your sleep quality and how long you slept. Then, wake with a silent, vibrating alarm to start your day stepping on the right foot.
Wear Flex Your Way Every Day
Style your Flex tracker with bright accessory bands, or turn it into a fashion piece with our exclusive Flex collection from Tory Burch. To change bands, simply pop the slim Flex tracker out of your wristband and slip it into the accessory that fits your personality.
All Your Stats, Always In Sync
Flex syncs your daily stats to your computer and over 150 leading smartphones, and shows your progress in easy-to-read charts and graphs, to give you the push you need to keep moving toward your goals.
With You All The Time
Flex fits comfortably around your wrist, is water-resistant, and has a 5-day battery life, so you can wear it day to night. And with a variety of available accessory bands, you’ll find the right Flex for every occasion.