Sony Corporation commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics (TV, gaming consoles, refrigerators), game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 105th on the 2014 list of Fortune Global 500.
Snap Away Underwater
With the waterproof Xperia ZR, you can take pictures while swimming in freshwater for up to 30 minutes. You can even dive up to 1.5 metres with it. Just remember that all the covers for the micro USB port, the micro SIM slot, the headphone jack and the memory card slot must be firmly closed.
A Screen As Impressive As HDTV – HD Reality Display
Feel like you’re there with the razor sharp and super bright HD screen. Xperia ZR Android smartphone brings you a high level HD – 720 p, for incredibly crisp pictures and no jagged edges. Expertise from our BRAVIA TV engineers goes into our mobile screens, to bring you the same quality you’d expect from a top quality HDTV. The 4.6” HD Reality Display also has high pixel density – 319 pixels per inch, for razor sharp pictures – and superior brightness. And with the wide colour gamut it gives you the widest colour spectrum, so you can view every detail in vivid colour.
Mobile BRAVIA Engine 2 – True Screen intelligence
The second generation of our acclaimed Mobile BRAVIA Engine, Mobile BRAVIA Engine 2 delivers an even better viewing experience by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction. Mobile BRAVIA Engine 2 is also able to analyse content type and adjust the image accordingly. Adding Mobile BRAVIA Engine 2 to the Reality Display makes for the most intelligent HD mobile phone screen.
Opticontrast And Direct Touch – Less Reflective, More Responsive
We’ve eliminated a layer of air in the construction, bringing the touch panel closer to the display. This OptiContrast panel offers clearer viewing with less reflection – even in bright sunlight – as well as creating a seamless black surface when the phone is switched off. By eliminating the sensor layer and integrating the sensor on the lens, we’ve managed to increase the responsiveness of the screen. So your touch is more effective and the experience on your Android smartphone is more intuitive.
HDR For Photos And Video – Natural Colours In Any Light
HDR (High Dynamic Range) is an imaging technology that gives you clear photos against strong backlight. With HDR, your Android smartphone captures the same image at different exposure levels and layers them to create one optimized photo. And thanks to HDR for video, you can film in high contrast situations. You get great footage, even if your subject stands in front of a window or the setting sun.
Exmor RS For Mobile – Stunning Shots In Any Light
The camera is built with the same modules as leading Sony cameras. Exmor RS for mobile is an evolution of our Sony image sensor technology, with a next-generation BSI light sensor. By adopting the technology of luminance and colour noise reduction, we’ve created a camera that snaps highly detailed shots with low noise – even in challenging lighting conditions. You’re now also able to reproduce objects in more vivid colours and capture night images and faces with stunning clarity.