Hugo produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.
Designer Hugo Boss has 66 perfumes in our fragrance base. The earliest edition was created in 1985 and the newest is from 2015. Hugo Boss fragrances were made in collaboration with perfumers Jean-Marc Chaillan, Pierre Wargnye, Annick Menardo, Domitille Michalon, Ilias Ermenidis, Gerard Anthony, Ursula Wandel, Will Andrews, Sophie Labbe, Alain Astori, Beatrice Piquet, Bob Aliano and Claude Dir.
The new fragrance, Hugo Element, aims at urban man who lives in harmony with his time. As photographer of the campaign, Stephen Ruiz, says Jonathan Meyers is an excellent choice to present the new fragrance and fits perfectly in its concept.